What do you think of when I use the word ‘branding’? It may conjure up images of cattle with distinctive symbol burned into its skin (thought to have begun with the ancient Egyptians around 2700bc).
The term has been extended to mean a strategic personality for a product or company, so that “brand” now suggests the values and promises that a consumer may perceive and buy into. (ie triple bottom line – financial, social, environmental – or people, planet, profit) quadruple adds cultural.
ie Patagonia – a company known for their environmental and social responsibility (our mission – we’re in business to save our home planet)
Christian Super – we invest our members retirement funds ethically in line with Christian values.
I’ll be referencing Peer reviewed journal – Christian History : The Baptists.
Rev Dr Melinda Cousins presented a paper to the national Baptist conference and started a conversation that has resulted in a nationwide resource being developed now referred to as ‘the Values Project.’
In sense, what does the Baptist brand look like and how did we get there?
This has grown out of a desire to remember, recall, renew, recount, restore. We may not know the story. Restory – a re-telling of what it means for us to be a Baptist church.
- PPT Who do we follow? Jesus Centred (Authority)
- PPT What are we on about? (Mission) Johannes Oncken “Every Baptist a missionary …”
- PPT Who are we? Community (Identity)
- PPT What is our posture? (Freedom)